Sports Business Advising
The W. P. Carey sports business degree provides a foundation in major aspects of the evolving sports business landscape. Sports business students are exposed to principles such as consumer behavior, design, and analytics — providing the well-rounded skills and knowledge necessary to succeed in the industry. You'll learn how to increase fan loyalty and revenue, and build strong critical thinking and communication skills, while becoming fluent in the trends at the intersection of sports and business.
Major Requirements
The sports business degree program requires MKT 300 plus 18 credit hours of concentration courses (at least 12 hours must be ASU credit).
Sequencing - Tempe/West |
||||||
|---|---|---|---|---|---|---|
| MKT 300 MKT 311 |
⇒ | MKT 421 | ⇒ | MCO 465 Major Elective |
⇒ | Major Elective Major Elective |
Sequencing - ASU Online |
||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Fall A MKT 300 |
⇒ | Fall B MKT 311 |
⇒ | Spring A MKT 421 |
⇒ | Spring B Major Elective |
⇒ | Fall A/B Major Elective Major Elective |
⇒ | Spring A MCO 465 |
| MKT 300 Marketing and Business Performance |
| MKT 311 Sports Business |
| MKT 421 Fan Behavior and Sports Marketing |
| MCO 465
Sports and Media (iCourse Only) |
Sports Business Elective Courses (9 credits, choose three)
Advising
Sports business major advising is available on the Tempe and West campus. If you would like to schedule an advising appointment but are located on a different campus, you are welcome to schedule a phone advising appointment, meet with the major advisor at the Tempe or West campus, or meet with a W. P. Carey advisor located on your home campus. Appointments may be scheduled online using Advising SOS.