Marketing (Professional Sales) Advising

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Demand for sales professionals far outweighs the number of applicants in or entering the job market. Adding professional sales to your core marketing courses will not only make you a more versatile job candidate for sales positions, but also enhance your ability to align marketing strategies with the immediate and long-term goals of a sales team. Fusing the particular skills required of both marketing and sales professionals, you’ll become an asset to any organization.

Major Requirements

Sequencing
MKT 302 MKT 352
MKT 370
MKT 410
MKT 402
MKT 452
MKT 438 or MKT 484 (sales focus)
MKT Pro Sales Elective

Marketing (Professional Sales) Degree Courses

MKT 302  Applied Marketing Management and Leadership 
MKT 352  Marketing Research 
MKT 370 Professional Sales and Relationship Management
MKT 402  Consumer Behavior
MKT 410 Sales Management
MKT 438 Advanced Selling Using Data and Technology or MKT 484 Internship (must be sales focused)
MKT 452 Business to Business Marketing Strategy

Marketing (Professional Sales) Elective Course Options (3 credits, choose one)

MGT 430 Negotiations
MKT 435 Entrepreneurial Marketing
MKT 438 Advanced Selling Using Data and Technology
MKT 442 Services Marketing Strategy
MKT 484 Internship
MKT 493 Honors Thesis

Internship

Three to 6 hours of credit may be earned for internships approved by the Department of Marketing internship coordinator; credit accrues through enrollment in MKT 484. Visit the Department of Marketing in BAC 460 for information on how to apply for credit.

Advising

Marketing major advising is available on the Tempe campus. If you would like to schedule an advising appointment but are located on a different campus, you are welcome to schedule a phone advising appointment, meet with the major advisor at the Tempe campus, or meet with a W. P. Carey advisor located on your home campus. All types of appointments may be scheduled online using Advising SOS.

Major-Related Resources