Certificates

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Applied Business Data Analytics

The certificate in applied business data analytics is for students who are interested in practical uses for computer-based tool suites that are capable of managing vast amounts of data; providing sophisticated but easy to use means to manage and analyze that data; and to leverage those tools for making good decisions about projects, process designs, and fundamental decision-making tasks. Exposure to predictive analytics and modeling, big-data techniques, and visualization provides significant insight into the advanced uses of computer-based tools. Critical thinking is an important skill and mindset that is required to establish and evaluate evidence-based benchmarks for making good decisions leading to high-quality outcomes.

Digital Business Innovation

The digital business innovation certificate will provide students with a broad overview of modern-day digital information systems, expose them to studying and transforming business processes as well as give exposure to modern tools for maintaining digital presence and developing analytical insights. It is increasingly becoming important for all business professionals to understand the nature of digital technologies and platforms. Broad technology skills, familiarity with managing technology projects, and specifying business requirements for technology platforms are essential skills that are valued by all corporations.

Entrepreneurship and Innovation

The certificate program in entrepreneurship and innovation is comprised of three university-wide core courses, two courses within a student's disciplinary college, and one approved certificate elective. Individual colleges will be encouraged to offer a capstone course as part of the program. Beyond topics related specifically to entrepreneurial business practices, courses include such topics as social entrepreneurship, arts entrepreneurship, idea generation and storytelling as additional perspectives for the student entrepreneur.

Students completing the certificate in entrepreneurship and innovation have their achievements recognized on their transcripts. Career services markets the certificate to potential employers, highlighting the innovative skills that students with this designation can offer.

Students in catalog years of 2020 and prior can explore requirements and electives

Food Industry Management & Marketing

Delivered by the Morrison School of Agribusiness at ASU's W. P. Carey School of Business, the certificate in food industry management and marketing teaches you to navigate the unique business, economic, and policy issues of the global food system, with an emphasis on food marketing and distribution. You'll gain industry-specific business training — and a competitive advantage in the food industry — to complement any undergraduate degree from W. P. Carey or other colleges throughout ASU.

International Business

The certificate in international business allows you to expand your horizons and opportunities by learning about the global economy. The certificate is designed to:

• Develop competence in a foreign language
• Develop sensitivity to foreign cultures
• Provide an awareness of global social processes
• Provide an understanding of international business environments, principles and operations

Leadership in Business

The certificate in leadership in business is designed to help students understand the concept of leadership, to cultivate their leadership identity and to understand how the development of their leadership skills will impact their professional development. Through this certificate program, students will develop a strong set of skills necessary for success in a dynamic workplace including communication, teamwork and collaboration, and problem-solving skills.

The certificate is limited to students in the W. P. Carey School of Business.

Professional Sales

Designed for the non-marketing business major, the certificate in professional sales was created for business students who are interested in pursuing the many opportunities in professional sales. Including courses in professional sales as well as sales management, this certificate prepares students to be successful account managers or sales team leaders in both business-to-business and business-to-consumer settings. An optional internship in sales is strongly encouraged as part of the professional sales certificate.

Risk Management

The certificate in risk management is designed to give students a solid foundation in the theory and practice of modern risk management. Upon completion of the certificate, students will be able to identify and measure a variety of business and financial risks, and to design and articulate strategies for managing and communicating risks. The concept of Enterprise Risk Management is emphasized at the onset of the certificate curriculum, emphasizing that risks and risk management strategies must be considered holistically at the firm level, not in isolation.

Sales and Marketing Essentials

Designed for non-business undergraduate students at ASU, the certificate in sales and marketing essentials offers a set of courses that cover essential marketing knowledge in a wide variety of marketing application domains. While students are required to enroll in two fundamental courses in marketing for three credit hours each (MKT 390: Essentials of Marketing, and MKT 391: Essentials of Selling), students can then choose three other courses from a larger set (services marketing, business marketing, global marketing, sports business, and advertising) to tailor their certificate to their particular interests. While some courses are offered in a face-to-face setting, the entire certificate is offered in the iCourse format for flexibility and convenience.

Sports Business

The certificate in sports business is an innovative curriculum designed for BS undergraduate students in the W. P. Carey School of Business who are interested in deepening their knowledge in the sports business domain. Particular attention is given to providing a foundation in marketing and sales as it is applied to the sports business discipline. The certificate prepares students for success by complementing course work from a degree program with specialized business knowledge in the sports business area of interest.