Marketing Advising
Marketing powers innovation, influences strategy, and drives corporate performance. The W. P. Carey business degree in marketing prepares you to steer organizations in the right direction, with fundamental marketing knowledge and skills in market analysis, decision-making, and communication. You can even expand your horizons — and your opportunities — with a concentration in professional sales, or digital and integrated marketing communications. When you graduate, you'll be ready to thrive in your career and industry of choice.
Academic Advising Catalog Years 2023-2024 and prior
Major Requirements
| Sequencing | ||||
|---|---|---|---|---|
| MKT 302 | ⇒ | MKT 352 MKT Elective MKT Elective |
⇒ | MKT 402 MKT Strategy Course MKT Elective |
Marketing Degree Courses
| MKT 302 Applied Marketing Management and Leadership |
| MKT 352 Marketing Research |
| MKT 402 Consumer Behavior |
Marketing Strategy Course (3 credits, choose one)
| MKT 365 Advertising and Beyond: Customer-Centric Brand Development |
| MKT 375 Services Marketing (formerly MKT 442) |
| MKT 385 Digital Media Marketing |
Marketing Elective Courses (9 credits, choose three)
Internship
Students may earn 3 to 6 credit hours for internships approved by the Department of Marketing internship coordinator; credit accrues through enrollment in MKT 484. Visit the Department of Marketing in BAC 460 for information on how to apply for credit. Only 3 credits of MKT 484 may count towards the Marketing elective requirement for the program.
Advising
Marketing major advising is available on the Tempe campus. If you would like to schedule an advising appointment but are located on a different campus, you are welcome to schedule a phone advising appointment, meet with the major advisor at the Tempe campus, or meet with a W. P. Carey advisor located on your home campus. All types of appointments may be scheduled online using Advising SOS.