Marketing (Digital) Advising
The digital and integrated marketing communications concentration builds on the knowledge provided in the major and prepares marketing students with specialized knowledge and training in the areas of advertising, brand management, and digital marketing. This concentration provides students with specialized expertise in an area that is growing in importance in the marketplace
Academic Advising Catalog Years 2023-2024 and prior
Major Requirements
| Sequencing | ||||
|---|---|---|---|---|
| MKT 302 | ⇒ | MKT 352 MKT 385 or MKT 412 or MKT 420 or MKT 450 MKT Elective |
⇒ | MKT 402 MKT 440 MKT Elective |
Marketing Degree Courses
Marketing (Digital) Elective Courses (6 credits, choose two)
Internship
Students may earn 3 to 6 credit hours for internships approved by the Department of Marketing internship coordinator; credit accrues through enrollment in MKT 484. Visit the Department of Marketing in BAC 460 for information on how to apply for credit. Only 3 credits of MKT 484 may count towards the Marketing elective requirement for the program.
Advising
Marketing major advising is available on the Tempe campus. If you would like to schedule an advising appointment but are located on a different campus, you are welcome to schedule a phone advising appointment, meet with the major advisor at the Tempe campus, or meet with a W. P. Carey advisor located on your home campus. All types of appointments may be scheduled online using Advising SOS.